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The influence of threatening visual warnings on tobacco packaging: Measuring the impact of threat level, image size, and type of pack through psychophysiological and self-report methods

The first aim of this research was to assess the effectiveness, in terms of emotional and behavioral reactions, of moderately vs. highly TVWs (Threatening Visual Warnings) displayed on tobacco packs. Given the key role that emotional reactions play in explaining the effect of TVWs on behaviors, psyc...

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Detalles Bibliográficos
Autores principales: Droulers, Olivier, Gallopel-Morvan, Karine, Lacoste-Badie, Sophie, Lajante, Mathieu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5598963/
https://www.ncbi.nlm.nih.gov/pubmed/28910317
http://dx.doi.org/10.1371/journal.pone.0184415