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Appeal to fear in health care: appropriate or inappropriate?
AIM: This paper examines appeal to fear in general: its perceived positive aspects, its negative characteristics, its appropriate as well as its fallacious use. BACKGROUND: Appeal to fear is a commonly used marketing method that attempts to change behaviour by creating anxiety in those receiving a f...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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BioMed Central
2017
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5605990/ https://www.ncbi.nlm.nih.gov/pubmed/28932388 http://dx.doi.org/10.1186/s12998-017-0157-8 |