Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

The evaluation of advertising, products, and packaging is traditionally performed through methods based on self-reports and focus groups, but these approaches often appear poorly accurate in scientific terms. Neuroscience is increasingly applied to the investigation of the neurophysiological bases o...

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Detalles Bibliográficos
Autores principales: Cartocci, Giulia, Caratù, Myriam, Modica, Enrica, Maglione, Anton Giulio, Rossi, Dario, Cherubino, Patrizia, Babiloni, Fabio
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MyJove Corporation 2017
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5614368/
https://www.ncbi.nlm.nih.gov/pubmed/28872117
http://dx.doi.org/10.3791/55872

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5614368/
https://www.ncbi.nlm.nih.gov/pubmed/28872117
http://dx.doi.org/10.3791/55872

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