NPS and Online WOM: Investigating the Relationship Between Customers’ Promoter Scores and eWOM Behavior

The Net Promoter Score (NPS) is, according to Reichheld, the single most reliable indicator of company growth, and many companies use this recommendation-based technique for measuring customer loyalty. Despite its widespread adoption by many companies across multiple industries, the debate about NPS...

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Detalles Bibliográficos
Autores principales: Raassens, Néomie, Haans, Hans
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2017
Materias:
Articles
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5633038/
https://www.ncbi.nlm.nih.gov/pubmed/29046609
http://dx.doi.org/10.1177/1094670517696965

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5633038/
https://www.ncbi.nlm.nih.gov/pubmed/29046609
http://dx.doi.org/10.1177/1094670517696965

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