Touch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay

Product packaging serves a number of distinct functions and influences the way in which consumers respond to various product offerings. The research reported here examines whether the haptic characteristics of a non-diagnostic product packaging cue, namely its weight, affects the response of consume...

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Detalles Bibliográficos
Autores principales: Kampfer, Kristina, Leischnig, Alexander, Ivens, Björn Sven, Spence, Charles
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2017
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5636136/
https://www.ncbi.nlm.nih.gov/pubmed/29020078
http://dx.doi.org/10.1371/journal.pone.0186121

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5636136/
https://www.ncbi.nlm.nih.gov/pubmed/29020078
http://dx.doi.org/10.1371/journal.pone.0186121

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