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What's in a Typeface? Evidence of the Existence of Print Personalities in Arabic

Previous research suggests that different typefaces can be perceived as having distinct personality characteristics (such as strength, elegance, friendliness, romance, and humor) and that these “print personalities” elicit information in the reader that is in addition to the meaning conveyed linguis...

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Detalles Bibliográficos
Autores principales: Jordan, Timothy R., AlShamsi, Alya S., Yekani, Hajar A. K., AlJassmi, Maryam, Al Dosari, Nada, Hermena, Ehab W., Sheen, Mercedes
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5651518/
https://www.ncbi.nlm.nih.gov/pubmed/29093686
http://dx.doi.org/10.3389/fpsyg.2017.01229