A New Approach for Mobile Advertising Click-Through Rate Estimation Based on Deep Belief Nets

In recent years, with the rapid development of mobile Internet and its business applications, mobile advertising Click-Through Rate (CTR) estimation has become a hot research direction in the field of computational advertising, which is used to achieve accurate advertisement delivery for the best be...

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Detalles Bibliográficos
Autores principales: Chen, Jie-Hao, Zhao, Zi-Qian, Shi, Ji-Yun, Zhao, Chong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Hindawi 2017
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5676483/
https://www.ncbi.nlm.nih.gov/pubmed/29209363
http://dx.doi.org/10.1155/2017/7259762

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5676483/
https://www.ncbi.nlm.nih.gov/pubmed/29209363
http://dx.doi.org/10.1155/2017/7259762

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