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A New Approach for Mobile Advertising Click-Through Rate Estimation Based on Deep Belief Nets
In recent years, with the rapid development of mobile Internet and its business applications, mobile advertising Click-Through Rate (CTR) estimation has become a hot research direction in the field of computational advertising, which is used to achieve accurate advertisement delivery for the best be...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Hindawi
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5676483/ https://www.ncbi.nlm.nih.gov/pubmed/29209363 http://dx.doi.org/10.1155/2017/7259762 |