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Brain activity patterns induced by interrupting the cognitive processes with online advertising
As a result of the increasing role of online advertising and strong competition among advertisers, intrusive techniques are commonly used to attract web users’ attention. Moreover, since marketing content is usually delivered to the target audience when they are performing typical online tasks, like...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2017
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5688195/ https://www.ncbi.nlm.nih.gov/pubmed/28603804 http://dx.doi.org/10.1007/s10339-017-0815-8 |