Associating a product with a luxury brand label modulates neural reward processing and favors choices in materialistic individuals

The present study investigated the extent to which luxury vs. non-luxury brand labels (i.e., extrinsic cues) randomly assigned to items and preferences for these items impact choice, and how this impact may be moderated by materialistic tendencies (i.e., individual characteristics). The main objecti...

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Detalles Bibliográficos
Autores principales: Audrin, Catherine, Ceravolo, Leonardo, Chanal, Julien, Brosch, Tobias, Sander, David
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2017
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5700936/
https://www.ncbi.nlm.nih.gov/pubmed/29170463
http://dx.doi.org/10.1038/s41598-017-16544-6

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5700936/
https://www.ncbi.nlm.nih.gov/pubmed/29170463
http://dx.doi.org/10.1038/s41598-017-16544-6

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