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Associating a product with a luxury brand label modulates neural reward processing and favors choices in materialistic individuals
The present study investigated the extent to which luxury vs. non-luxury brand labels (i.e., extrinsic cues) randomly assigned to items and preferences for these items impact choice, and how this impact may be moderated by materialistic tendencies (i.e., individual characteristics). The main objecti...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Nature Publishing Group UK
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5700936/ https://www.ncbi.nlm.nih.gov/pubmed/29170463 http://dx.doi.org/10.1038/s41598-017-16544-6 |