The Neural Basis of Changing Social Norms through Persuasion

Social norms regulate behavior, and changes in norms have a great impact on society. In most modern societies, norms change through interpersonal communication and persuasive messages found in media. Here, we examined the neural basis of persuasion-induced changes in attitude toward and away from no...

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Detalles Bibliográficos
Autores principales: Yomogida, Yukihito, Matsumoto, Madoka, Aoki, Ryuta, Sugiura, Ayaka, Phillips, Adam N., Matsumoto, Kenji
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2017
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5701130/
https://www.ncbi.nlm.nih.gov/pubmed/29176682
http://dx.doi.org/10.1038/s41598-017-16572-2

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5701130/
https://www.ncbi.nlm.nih.gov/pubmed/29176682
http://dx.doi.org/10.1038/s41598-017-16572-2

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