Who Participates in the Great ShakeOut? Why Audience Segmentation Is the Future of Disaster Preparedness Campaigns

Background: In 2008, the Southern California Earthquake Center in collaboration with the U.S. Geological Survey Earthquake Hazards Program launched the first annual Great ShakeOut, the largest earthquake preparedness drill in the history of the United States. Materials and Methods: We collected onli...

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Detalles Bibliográficos
Autores principales: Adams, Rachel M., Karlin, Beth, Eisenman, David P., Blakley, Johanna, Glik, Deborah
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2017
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5708046/
https://www.ncbi.nlm.nih.gov/pubmed/29149064
http://dx.doi.org/10.3390/ijerph14111407

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5708046/
https://www.ncbi.nlm.nih.gov/pubmed/29149064
http://dx.doi.org/10.3390/ijerph14111407

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