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Visual Search for Wines with a Triangle on the Label in a Virtual Store

Two experiments were conducted in a virtual reality (VR) environment in order to investigate participants’ in-store visual search for bottles of wines displaying a prominent triangular shape on their label. The experimental task involved virtually moving along a wine aisle in a virtual supermarket w...

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Detalles Bibliográficos
Autores principales: Zhao, Hui, Huang, Fuxing, Spence, Charles, Wan, Xiaoang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5733490/
https://www.ncbi.nlm.nih.gov/pubmed/29326624
http://dx.doi.org/10.3389/fpsyg.2017.02173