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Visual Search for Wines with a Triangle on the Label in a Virtual Store
Two experiments were conducted in a virtual reality (VR) environment in order to investigate participants’ in-store visual search for bottles of wines displaying a prominent triangular shape on their label. The experimental task involved virtually moving along a wine aisle in a virtual supermarket w...
Autores principales: | Zhao, Hui, Huang, Fuxing, Spence, Charles, Wan, Xiaoang |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2017
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5733490/ https://www.ncbi.nlm.nih.gov/pubmed/29326624 http://dx.doi.org/10.3389/fpsyg.2017.02173 |
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