The impact of interpretive and reductive front-of-pack labels on food choice and willingness to pay

BACKGROUND: This study examined how front-of-pack labels and product healthfulness affect choice and willingness to pay across a range of foods. It was hypothesized that: (i) product choice and (ii) willingness to pay would be more aligned with product healthfulness when healthfulness was expressed...

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Detalles Bibliográficos
Autores principales: Talati, Zenobia, Norman, Richard, Pettigrew, Simone, Neal, Bruce, Kelly, Bridget, Dixon, Helen, Ball, Kylie, Miller, Caroline, Shilton, Trevor
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2017
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5735812/
https://www.ncbi.nlm.nih.gov/pubmed/29258543
http://dx.doi.org/10.1186/s12966-017-0628-2

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5735812/
https://www.ncbi.nlm.nih.gov/pubmed/29258543
http://dx.doi.org/10.1186/s12966-017-0628-2

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