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The impact of interpretive and reductive front-of-pack labels on food choice and willingness to pay

BACKGROUND: This study examined how front-of-pack labels and product healthfulness affect choice and willingness to pay across a range of foods. It was hypothesized that: (i) product choice and (ii) willingness to pay would be more aligned with product healthfulness when healthfulness was expressed...

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Detalles Bibliográficos
Autores principales:	Talati, Zenobia, Norman, Richard, Pettigrew, Simone, Neal, Bruce, Kelly, Bridget, Dixon, Helen, Ball, Kylie, Miller, Caroline, Shilton, Trevor
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BioMed Central 2017
Materias:	Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5735812/ https://www.ncbi.nlm.nih.gov/pubmed/29258543 http://dx.doi.org/10.1186/s12966-017-0628-2

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