Underlying Processes of an Inverted Personalization Effect in Multimedia Learning – An Eye-Tracking Study

One of the frequently examined design principles in multimedia learning is the personalization principle. Based on empirical evidence this principle states that using personalized messages in multimedia learning is more beneficial than using formal language (e.g., using ‘you’ instead of ‘the’). Alth...

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Detalles Bibliográficos
Autores principales: Zander, Steffi, Wetzel, Stefanie, Kühl, Tim, Bertel, Sven
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2017
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5736528/
https://www.ncbi.nlm.nih.gov/pubmed/29326630
http://dx.doi.org/10.3389/fpsyg.2017.02202

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5736528/
https://www.ncbi.nlm.nih.gov/pubmed/29326630
http://dx.doi.org/10.3389/fpsyg.2017.02202

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