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Study of the influence of socio-economic factors in the international expansion of Spanish franchisors to Latin American countries
The saturation of the domestic market is one of the factors which drive firms to expand their business to other markets. Franchising is one of the formats adopted by companies when establishing their internationalization strategy. Spain is a country where franchising is strongly consolidated. This d...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2018
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5749781/ https://www.ncbi.nlm.nih.gov/pubmed/29293596 http://dx.doi.org/10.1371/journal.pone.0190391 |