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Study of the influence of socio-economic factors in the international expansion of Spanish franchisors to Latin American countries

The saturation of the domestic market is one of the factors which drive firms to expand their business to other markets. Franchising is one of the formats adopted by companies when establishing their internationalization strategy. Spain is a country where franchising is strongly consolidated. This d...

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Detalles Bibliográficos
Autores principales:	Ramírez-Hurtado, José M., Berbel-Pineda, Juan M., Palacios-Florencio, Beatriz
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Public Library of Science 2018
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5749781/ https://www.ncbi.nlm.nih.gov/pubmed/29293596 http://dx.doi.org/10.1371/journal.pone.0190391

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