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Marketing health education: advertising margarine and visualising health in Britain from 1964–c.2000
During the post-war period, margarine was re-conceptualised as a value-added product with distinct health benefits. This article contextualises the advertising of margarine as a healthy food, focusing on Unilever’s Flora brand as an important case study in legitimising the emergent role of disease p...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Routledge
2017
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5750813/ https://www.ncbi.nlm.nih.gov/pubmed/29348778 http://dx.doi.org/10.1080/13619462.2017.1305898 |