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Impact of low alcohol verbal descriptors on perceived strength: An experimental study

OBJECTIVES: Low alcohol labels are a set of labels that carry descriptors such as ‘low’ or ‘lighter’ to denote alcohol content in beverages. There is growing interest from policymakers and producers in lower strength alcohol products. However, there is a lack of evidence on how the general populatio...

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Detalles Bibliográficos
Autores principales: Vasiljevic, Milica, Couturier, Dominique‐Laurent, Marteau, Theresa M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: John Wiley and Sons Inc. 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5765494/
https://www.ncbi.nlm.nih.gov/pubmed/28990270
http://dx.doi.org/10.1111/bjhp.12273