When Do Morally Motivated Innovators Elicit Inspiration Instead of Irritation?

Innovators (i.e., consumers who are the first to adopt an innovation) are pivotal for the societal diffusion of sustainable innovations. But when are innovators most influential? Recent work suggests that morally motivated innovators (i.e., consumers who adopt an innovation out of concern for the we...

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Detalles Bibliográficos
Autores principales: Bolderdijk, Jan Willem, Brouwer, Claire, Cornelissen, Gert
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2018
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5770616/
https://www.ncbi.nlm.nih.gov/pubmed/29375454
http://dx.doi.org/10.3389/fpsyg.2017.02362

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5770616/
https://www.ncbi.nlm.nih.gov/pubmed/29375454
http://dx.doi.org/10.3389/fpsyg.2017.02362

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