Alcohol marketing on YouTube: exploratory analysis of content adaptation to enhance user engagement in different national contexts

BACKGROUND: We know little about how social media alcohol marketing is utilized for alcohol promotion in different national contexts. There does not appear to be any academic work on online exposure to alcohol marketing via social media in India, and most of the limited research in Australia has foc...

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Detalles Bibliográficos
Autores principales: Gupta, Himanshu, Lam, Tina, Pettigrew, Simone, Tait, Robert J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2018
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5771215/
https://www.ncbi.nlm.nih.gov/pubmed/29338704
http://dx.doi.org/10.1186/s12889-018-5035-3

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5771215/
https://www.ncbi.nlm.nih.gov/pubmed/29338704
http://dx.doi.org/10.1186/s12889-018-5035-3

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