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Sales promotion by wholesalers affects general practitioners’ prescription behaviours in Japan
Background: One method for promoting drugs in Japan has been utilizing wholesalers for promotion; however, the effectiveness of the sales promotion has been brought into question. Methods: A total of 74,552 responses were collected from an internet survey of 511 prescribing doctors in hospitals with...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Routledge
2018
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5774397/ https://www.ncbi.nlm.nih.gov/pubmed/29372018 http://dx.doi.org/10.1080/20016689.2018.1424474 |