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Why do people donate to conservation? Insights from a ‘real world’ campaign

Non-governmental organisations (NGOs) play a key role in biodiversity conservation. The majority of these organisations rely on public donations to fund their activities, and therefore fundraising success is a determinant of conservation outcomes. In spite of this integral relationship, the key prin...

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Detalles Bibliográficos
Autores principales: Veríssimo, Diogo, Campbell, Hamish A., Tollington, Simon, MacMillan, Douglas C., Smith, Robert J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5785011/
https://www.ncbi.nlm.nih.gov/pubmed/29370291
http://dx.doi.org/10.1371/journal.pone.0191888