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From Servicescape to Loyalty in the Medical Tourism Industry: A Medical Clinic’s Service Perspective
Medical tourism organizations have increasingly recognized that loyalty makes a medical clinic a marketing success. To increase understanding of the importance of medical clinics, this study examined the roles of servicescapes, emotions, and satisfaction in the development of customer loyalty toward...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
SAGE Publications
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5798698/ https://www.ncbi.nlm.nih.gov/pubmed/29233057 http://dx.doi.org/10.1177/0046958017746546 |