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From Servicescape to Loyalty in the Medical Tourism Industry: A Medical Clinic’s Service Perspective
Medical tourism organizations have increasingly recognized that loyalty makes a medical clinic a marketing success. To increase understanding of the importance of medical clinics, this study examined the roles of servicescapes, emotions, and satisfaction in the development of customer loyalty toward...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
SAGE Publications
2017
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5798698/ https://www.ncbi.nlm.nih.gov/pubmed/29233057 http://dx.doi.org/10.1177/0046958017746546 |
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author | Kim, Minseong Koo, Dong-Woo Shin, Dong-Jin Lee, Sae-Mi |
author_facet | Kim, Minseong Koo, Dong-Woo Shin, Dong-Jin Lee, Sae-Mi |
author_sort | Kim, Minseong |
collection | PubMed |
description | Medical tourism organizations have increasingly recognized that loyalty makes a medical clinic a marketing success. To increase understanding of the importance of medical clinics, this study examined the roles of servicescapes, emotions, and satisfaction in the development of customer loyalty toward medical clinics and destination. Data were collected among international medical tourists visiting Korea. Results identified that dimensions of medical clinics’ servicescape (ie, medical clinic environment, medical treatment, staff, and doctor) influenced emotions and satisfaction among international medical tourists. Also, positive emotions and the 2 dimensions of satisfaction with a medical clinic and doctor mediate the influence of medical clinics’ servicescapes on 2 types of loyalty (the medical clinic and Korea for medical care). Overall, these findings indicate that the interrelationship of servicescapes, positive emotion, and satisfaction is essential in influencing international medical tourists’ loyalty to a medical clinic. |
format | Online Article Text |
id | pubmed-5798698 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2017 |
publisher | SAGE Publications |
record_format | MEDLINE/PubMed |
spelling | pubmed-57986982018-02-12 From Servicescape to Loyalty in the Medical Tourism Industry: A Medical Clinic’s Service Perspective Kim, Minseong Koo, Dong-Woo Shin, Dong-Jin Lee, Sae-Mi Inquiry Original Research Medical tourism organizations have increasingly recognized that loyalty makes a medical clinic a marketing success. To increase understanding of the importance of medical clinics, this study examined the roles of servicescapes, emotions, and satisfaction in the development of customer loyalty toward medical clinics and destination. Data were collected among international medical tourists visiting Korea. Results identified that dimensions of medical clinics’ servicescape (ie, medical clinic environment, medical treatment, staff, and doctor) influenced emotions and satisfaction among international medical tourists. Also, positive emotions and the 2 dimensions of satisfaction with a medical clinic and doctor mediate the influence of medical clinics’ servicescapes on 2 types of loyalty (the medical clinic and Korea for medical care). Overall, these findings indicate that the interrelationship of servicescapes, positive emotion, and satisfaction is essential in influencing international medical tourists’ loyalty to a medical clinic. SAGE Publications 2017-12-12 /pmc/articles/PMC5798698/ /pubmed/29233057 http://dx.doi.org/10.1177/0046958017746546 Text en © The Author(s) 2017 http://www.creativecommons.org/licenses/by-nc/4.0/ This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage). |
spellingShingle | Original Research Kim, Minseong Koo, Dong-Woo Shin, Dong-Jin Lee, Sae-Mi From Servicescape to Loyalty in the Medical Tourism Industry: A Medical Clinic’s Service Perspective |
title | From Servicescape to Loyalty in the Medical Tourism Industry: A Medical Clinic’s Service Perspective |
title_full | From Servicescape to Loyalty in the Medical Tourism Industry: A Medical Clinic’s Service Perspective |
title_fullStr | From Servicescape to Loyalty in the Medical Tourism Industry: A Medical Clinic’s Service Perspective |
title_full_unstemmed | From Servicescape to Loyalty in the Medical Tourism Industry: A Medical Clinic’s Service Perspective |
title_short | From Servicescape to Loyalty in the Medical Tourism Industry: A Medical Clinic’s Service Perspective |
title_sort | from servicescape to loyalty in the medical tourism industry: a medical clinic’s service perspective |
topic | Original Research |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5798698/ https://www.ncbi.nlm.nih.gov/pubmed/29233057 http://dx.doi.org/10.1177/0046958017746546 |
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