The Use of Facebook Advertising to Recruit Healthy Elderly People for a Clinical Trial: Baseline Metrics

BACKGROUND: This report provides data on the use of social media advertising as a clinical trial recruitment strategy targeting healthy volunteers aged 60 years and older. The social media advertising campaign focused on enrollment for a Phase 1 clinical trial. Traditional means of recruiting—billbo...

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Detalles Bibliográficos
Autores principales: Cowie, Julie M, Gurney, Mark E
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2018
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5803529/
https://www.ncbi.nlm.nih.gov/pubmed/29367186
http://dx.doi.org/10.2196/resprot.7918

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5803529/
https://www.ncbi.nlm.nih.gov/pubmed/29367186
http://dx.doi.org/10.2196/resprot.7918

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