Marketing messages accompanying online selling of low/er and regular strength wine and beer products in the UK: a content analysis

BACKGROUND: Increased availability of low/er strength alcohol products has the potential to reduce alcohol consumption if they are marketed as substitutes for higher strength products rather than as additional products. The current study compares the main marketing messages conveyed by retailers and...

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Detalles Bibliográficos
Autores principales: Vasiljevic, Milica, Coulter, Lucia, Petticrew, Mark, Marteau, Theresa M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2018
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5804076/
https://www.ncbi.nlm.nih.gov/pubmed/29415692
http://dx.doi.org/10.1186/s12889-018-5040-6

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5804076/
https://www.ncbi.nlm.nih.gov/pubmed/29415692
http://dx.doi.org/10.1186/s12889-018-5040-6

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