Cargando…
Marketing messages accompanying online selling of low/er and regular strength wine and beer products in the UK: a content analysis
BACKGROUND: Increased availability of low/er strength alcohol products has the potential to reduce alcohol consumption if they are marketed as substitutes for higher strength products rather than as additional products. The current study compares the main marketing messages conveyed by retailers and...
| Autores principales: | , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2018
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5804076/ https://www.ncbi.nlm.nih.gov/pubmed/29415692 http://dx.doi.org/10.1186/s12889-018-5040-6 |