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How Strong Is Your Coffee? The Influence of Visual Metaphors and Textual Claims on Consumers’ Flavor Perception and Product Evaluation

This study investigates the relative impact of textual claims and visual metaphors displayed on the product’s package on consumers’ flavor experience and product evaluation. For consumers, strength is one of the most important sensory attributes of coffee. The 2 × 3 between-subjects experiment (N =...

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Detalles Bibliográficos
Autores principales: Fenko, Anna, de Vries, Roxan, van Rompay, Thomas
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5807386/
https://www.ncbi.nlm.nih.gov/pubmed/29459840
http://dx.doi.org/10.3389/fpsyg.2018.00053