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Baseline risk and marginal willingness to pay for health risk reduction

Empirical results presented in this paper suggest that parents’ marginal willingness to pay (MWTP) for a reduction in morbidity risk from heart disease is inversely related to baseline risk (i.e., the amount of risk initially faced) both for themselves and for their children. For instance, a 40% red...

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Detalles Bibliográficos
Autores principales: Gerking, Shelby, Adamowicz, Wiktor, Dickie, Mark, Veronesi, Marcella
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5816778/
https://www.ncbi.nlm.nih.gov/pubmed/29497245
http://dx.doi.org/10.1007/s11166-017-9267-x