Rhesus macaques form preferences for brand logos through sex and social status based advertising

Like humans, monkeys value information about sex and status, inviting the hypothesis that our susceptibility to these factors in advertising arises from shared, ancestral biological mechanisms that prioritize social information. To test this idea, we asked whether rhesus macaques (Macaca mulatta) sh...

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Detalles Bibliográficos
Autores principales: Acikalin, M. Yavuz, Watson, Karli K., Fitzsimons, Gavan J., Platt, Michael L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2018
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5819778/
https://www.ncbi.nlm.nih.gov/pubmed/29462189
http://dx.doi.org/10.1371/journal.pone.0193055

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5819778/
https://www.ncbi.nlm.nih.gov/pubmed/29462189
http://dx.doi.org/10.1371/journal.pone.0193055

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