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Social Observation Increases Functional Segregation between MPFC Subregions Predicting Prosocial Consumer Decisions
Although it is now well documented that observation by others can be a powerful elicitor of prosocial behaviour, the underlying neural mechanism is yet to be explored. In the present fMRI study, we replicated the previously reported observer effect in ethical consumption, in that participants were m...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Nature Publishing Group UK
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5820324/ https://www.ncbi.nlm.nih.gov/pubmed/29463816 http://dx.doi.org/10.1038/s41598-018-21449-z |