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Influence of premium vs masked cigarette brand names on the experienced taste of a cigarette after tobacco plain packaging in Australia: an experimental study

BACKGROUND: Few studies have experimentally assessed the contribution of branding to the experience of smoking a cigarette, compared with the inherent properties of the product. This study examined the influence of cigarette brand name on the sensory experience of smoking a cigarette. METHODS: Seven...

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Detalles Bibliográficos
Autores principales: Skaczkowski, Gemma, Durkin, Sarah, Kashima, Yoshihisa, Wakefield, Melanie
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5846234/
https://www.ncbi.nlm.nih.gov/pubmed/29526164
http://dx.doi.org/10.1186/s12889-018-5200-8