Testing Cessation Messages for Cigarette Package Inserts: Findings from a Best/Worst Discrete Choice Experiment

This study assessed smokers’ responses to different smoking cessation topics and imagery for cigarette package inserts. Adult smokers from Canada (n = 1000) participated in three discrete choice experiments (DCEs): DCE 1 assessed five cessation benefit topics and five imagery types; DCE 2 assessed f...

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Detalles Bibliográficos
Autores principales: Thrasher, James F., Islam, Farahnaz, Davis, Rachel E., Popova, Lucy, Lambert, Victoria, Cho, Yoo Jin, Salloum, Ramzi G., Louviere, Jordan, Hammond, David
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5858351/
https://www.ncbi.nlm.nih.gov/pubmed/29415523
http://dx.doi.org/10.3390/ijerph15020282