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Using Support Vector Machine on EEG for Advertisement Impact Assessment
The advertising industry depends on an effective assessment of the impact of advertising as a key performance metric for their products. However, current assessment methods have relied on either indirect inference from observing changes in consumer behavior after the launch of an advertising campaig...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5858467/ https://www.ncbi.nlm.nih.gov/pubmed/29593481 http://dx.doi.org/10.3389/fnins.2018.00076 |