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Using Support Vector Machine on EEG for Advertisement Impact Assessment

The advertising industry depends on an effective assessment of the impact of advertising as a key performance metric for their products. However, current assessment methods have relied on either indirect inference from observing changes in consumer behavior after the launch of an advertising campaig...

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Detalles Bibliográficos
Autores principales:	Wei, Zhen, Wu, Chao, Wang, Xiaoyi, Supratak, Akara, Wang, Pan, Guo, Yike
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2018
Materias:	Neuroscience
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5858467/ https://www.ncbi.nlm.nih.gov/pubmed/29593481 http://dx.doi.org/10.3389/fnins.2018.00076

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