The Effects of Money on Fake Rating Behavior in E-Commerce: Electrophysiological Time Course Evidence From Consumers

Online ratings impose significant effects on the behaviors of potential customers. Thus, online merchants try to adopt strategies that affect this rating behavior, and most of these strategies are connected to money, such as the strategies of returning cash coupons if a consumer gives a five-star ra...

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Detalles Bibliográficos
Autores principales: Wang, Cuicui, Li, Yun, Luo, Xuan, Ma, Qingguo, Fu, Weizhong, Fu, Huijian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2018
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5867349/
https://www.ncbi.nlm.nih.gov/pubmed/29615851
http://dx.doi.org/10.3389/fnins.2018.00156

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5867349/
https://www.ncbi.nlm.nih.gov/pubmed/29615851
http://dx.doi.org/10.3389/fnins.2018.00156

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