Adapting the buying funnel model of consumer behavior to the design of an online health research recruitment tool

INTRODUCTION: UMHealthResearch is the University of Michigan’s digital health research recruitment platform. It allows health researchers to connect efficiently with potentially eligible volunteers. METHODS: In 2013, the UMHealthResearch team strategically adapted a consumer behavior model, the buyi...

Descripción completa

Detalles Bibliográficos
Autores principales: Doshi, Aalap, Connally, Lisa, Spiroff, Meghan, Johnson, Anita, Mashour, George A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Cambridge University Press 2017
Materias:
Implementation, Policy and Community Engagement
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5890321/
https://www.ncbi.nlm.nih.gov/pubmed/29657858
http://dx.doi.org/10.1017/cts.2017.17

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5890321/
https://www.ncbi.nlm.nih.gov/pubmed/29657858
http://dx.doi.org/10.1017/cts.2017.17

Ejemplares similares