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Adapting the buying funnel model of consumer behavior to the design of an online health research recruitment tool

INTRODUCTION: UMHealthResearch is the University of Michigan’s digital health research recruitment platform. It allows health researchers to connect efficiently with potentially eligible volunteers. METHODS: In 2013, the UMHealthResearch team strategically adapted a consumer behavior model, the buyi...

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Detalles Bibliográficos
Autores principales:	Doshi, Aalap, Connally, Lisa, Spiroff, Meghan, Johnson, Anita, Mashour, George A.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Cambridge University Press 2017
Materias:	Implementation, Policy and Community Engagement
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5890321/ https://www.ncbi.nlm.nih.gov/pubmed/29657858 http://dx.doi.org/10.1017/cts.2017.17

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