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A method for evaluating cognitively informed micro-targeted campaign strategies: An agent-based model proof of principle
In political campaigns, perceived candidate credibility influences the persuasiveness of messages. In campaigns aiming to influence people’s beliefs, micro-targeted campaigns (MTCs) that target specific voters using their psychological profile have become increasingly prevalent. It remains open how...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2018
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5892896/ https://www.ncbi.nlm.nih.gov/pubmed/29634722 http://dx.doi.org/10.1371/journal.pone.0193909 |