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Severity and susceptibility: measuring the perceived effectiveness and believability of tobacco health warnings
BACKGROUND: Pictorial tobacco health warning labels (HWLs) have been shown to be more effective than text-only HWLs in changing smoking attitudes and intentions. However, there is contradictory evidence regarding how the severity of the content of HWLs influences responses to them. METHODS: We exami...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BioMed Central
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5894175/ https://www.ncbi.nlm.nih.gov/pubmed/29636038 http://dx.doi.org/10.1186/s12889-018-5385-x |