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Online Health Monitoring using Facebook Advertisement Audience Estimates in the United States: Evaluation Study

BACKGROUND: Facebook, the most popular social network with over one billion daily users, provides rich opportunities for its use in the health domain. Though much of Facebook’s data are not available to outsiders, the company provides a tool for estimating the audience of Facebook advertisements, wh...

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Detalles Bibliográficos
Autores principales: Mejova, Yelena, Weber, Ingmar, Fernandez-Luque, Luis
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5895920/
https://www.ncbi.nlm.nih.gov/pubmed/29592849
http://dx.doi.org/10.2196/publichealth.7217