Exploring the Experience of Novelty When Viewing Creative Adverts: An ERP Study

The electrophysiological correlates of experiencing novelty in creative advertising were studied in 28 healthy subjects using event-related potentials. Participants viewed images that were difficult to interpret until a description was presented providing either a creative description (CD) featuring...

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Detalles Bibliográficos
Autores principales: Zhou, Shujin, Yin, Yue, Yu, Tingting, Stupple, Edward J. N., Luo, Junlong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2018
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5900800/
https://www.ncbi.nlm.nih.gov/pubmed/29686637
http://dx.doi.org/10.3389/fpsyg.2018.00471

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5900800/
https://www.ncbi.nlm.nih.gov/pubmed/29686637
http://dx.doi.org/10.3389/fpsyg.2018.00471

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