Cargando…
Exploring the Experience of Novelty When Viewing Creative Adverts: An ERP Study
The electrophysiological correlates of experiencing novelty in creative advertising were studied in 28 healthy subjects using event-related potentials. Participants viewed images that were difficult to interpret until a description was presented providing either a creative description (CD) featuring...
| Autores principales: | , , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2018
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5900800/ https://www.ncbi.nlm.nih.gov/pubmed/29686637 http://dx.doi.org/10.3389/fpsyg.2018.00471 |