Carlsberg alibi marketing in the UEFA euro 2016 football finals: implications of Probably inappropriate alcohol advertising

BACKGROUND: Alcohol advertising is a key driver of alcohol consumption, and is prohibited in France by the Loi Evin. In 2016 the Danish brewer Carlsberg sponsored the UEFA Euro 2016 finals, held in France, and used the alibis ‘Probably’ and ‘…the best in the world’ in place of Carlsberg in pitch-sid...

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Detalles Bibliográficos
Autores principales: Murray, Rachael, Breton, Magdalena Opazo, Britton, John, Cranwell, Jo, Grant-Braham, Bruce
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2018
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5921309/
https://www.ncbi.nlm.nih.gov/pubmed/29699551
http://dx.doi.org/10.1186/s12889-018-5449-y

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5921309/
https://www.ncbi.nlm.nih.gov/pubmed/29699551
http://dx.doi.org/10.1186/s12889-018-5449-y

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