Cargando…
Carlsberg alibi marketing in the UEFA euro 2016 football finals: implications of Probably inappropriate alcohol advertising
BACKGROUND: Alcohol advertising is a key driver of alcohol consumption, and is prohibited in France by the Loi Evin. In 2016 the Danish brewer Carlsberg sponsored the UEFA Euro 2016 finals, held in France, and used the alibis ‘Probably’ and ‘…the best in the world’ in place of Carlsberg in pitch-sid...
Autores principales: | Murray, Rachael, Breton, Magdalena Opazo, Britton, John, Cranwell, Jo, Grant-Braham, Bruce |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BioMed Central
2018
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5921309/ https://www.ncbi.nlm.nih.gov/pubmed/29699551 http://dx.doi.org/10.1186/s12889-018-5449-y |
Ejemplares similares
-
Offensive Transitions in High-Performance Football: Differences Between UEFA Euro 2008 and UEFA Euro 2016
por: Maneiro, Rubén, et al.
Publicado: (2019) -
Motor racing, tobacco company sponsorship, barcodes and alibi marketing
por: Grant-Braham, Bruce, et al.
Publicado: (2012) -
Alcohol Marketing during the UEFA EURO 2016 Football Tournament: A Frequency Analysis
por: Purves, Richard I., et al.
Publicado: (2017) -
The impact of UEFA Euro 2020 football championship on Takotsubo Syndrome: Results of a multicenter national registry
por: Polimeni, Alberto, et al.
Publicado: (2022) -
Commentary: The impact of UEFA Euro 2020 football championship on Takotsubo Syndrome: Results of a multicenter national registry
por: Barone-Adesi, Francesco
Publicado: (2023)