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Impact of a direct-to-consumer information campaign on prescription patterns for overactive bladder

BACKGROUND: Direct-to-consumer information (DTCI) campaign is a new medium to inform and empower patients in their decision-making without directly promoting specific drugs. However, little is known about the impact of DTCI campaigns, expanding rapidly in developed countries, on changes in prescript...

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Detalles Bibliográficos
Autores principales: Zaitsu, Masayoshi, Yoo, Byung-Kwang, Tomio, Jun, Nakamura, Fumiaki, Toyokawa, Satoshi, Kobayashi, Yasuki
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5934904/
https://www.ncbi.nlm.nih.gov/pubmed/29724205
http://dx.doi.org/10.1186/s12913-018-3147-1